NEW RTX WHEEL LOGOS TO START THE YEAR OFF WITH A BANG!

Posted By: Catherine Primeau In: Car features On: Monday, February 4, 2019 Comment: 0 Hit: 516

RTX will be starting 2019 with 4 new looks for each of the following series:  RTX, R-SPEC, OFF-ROAD and OE. 

The new logos for the RTX Wheels series will give the brand a modern and unified look, whilst still preserving a common thread throughout.

 

The stripe that goes through many letters at once is meant to evoke movement in the logo, akin to the movement of a car.  The separation between the stripe and the bottom of the letters gives the logo sleek definition.

 

 

Different colours were chosen for each series:

 

-R-SPEC (racing specification) is red; a passionate colour for car enthusiast. 

 

-OFFROAD is khaki green; for off-road nature lovers.

 

-OE (oe) is blue; as a reminder of winter and cold, since these origin-inspired wheels are often used in winter.

 

-Blue is also a comforting colour, which is meant to inspire confidence in the RTX OE series.

 

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