The new logos for the RTX Wheels series will give the brand a modern and unified look, whilst still preserving a common thread throughout.
The stripe that goes through many letters at once is meant to evoke movement in the logo, akin to the movement of a car. The separation between the stripe and the bottom of the letters gives the logo sleek definition.
Different colours were chosen for each series:
-R-SPEC (racing specification) is red; a passionate colour for car enthusiast.
-OFFROAD is khaki green; for off-road nature lovers.
-OE (oe) is blue; as a reminder of winter and cold, since these origin-inspired wheels are often used in winter.
-Blue is also a comforting colour, which is meant to inspire confidence in the RTX OE series.